Monday, November 21, 2011

Why Apple Will Force Google to Buy Sprint



In a world of giants, Sprint is a midget. Incredible though it may be, a company with 50 million subscribers to anything, much less a service that is a lifeline for many, finds that it is increasingly unlikely they will be able to thrive - or even survive - on their own.

The question of Sprint's survival arose a few months back when AT&T announced they were going to buy T-Mobile for some $39 billion. Small change to a company with annual revenues in the hundreds of billions, but still, even to them, that's real money. Sprint stock plunged, of course, when the announcement was made, as they'd now be the smallest of the cellular carriers in the U.S., in a business where scale is everything. Also not surprising is the amount of effort Sprint has exerted in attempting to stop the merger through legal maneuvers.