Sunday, August 15, 2010
ORIGINALLY PUBLISHED ON AUGUST 15, 2010 (on a blog hosting site that's not very friendly about exporting their data)
When AT&T announced that losing exclusivity of the iPhone wouldn't materially affect their revenues my first thought was, "I'll be patient - where's the punchline?" AT&T's very public problems concerning coverage and capacity have iPhone users incensed and clamoring over the possibility of switching carriers to get improved service.
But AT&T doesn't have to lose those customers, nor does it have to invest additional billions in network capacity to meet future needs. They just need to make one simple change. One inexpensive, easy, can't-believe-they-haven't-already-done-this change.